About Forty9

Forty9 is a high-end sports and entertainment advisory firm, powered by deep data analytics and machine learning, offering commercial business development, data insights and talent management.

We shape sophisticated offerings based on the needs and demands of each client, across governing bodies, global brands, leading European clubs, athletes, and 360-agencies.

With years of experience and a comprehensive understanding of the world of sport, entertainment, and tech, we are uniquely positioned to provide expert guidance to those seeking to excel in a highly competitive landscape.

A history of working with the world’s biggest brands

Our Services

Partnership Consultancy

Identifying new business opportunities and maximising untapped commercial potential, including contract negotiation, partnership activation, and campaign execution, whether that be an endorsement deal for an athlete or a sponsorship deal for a club.

Intellectual Property Licensing

Connecting global IP/brands with high quality and reputable partners to enhance and leverage long-term value in the market.

Sponsorship Analysis

Deep-dive into sponsorship landscape for respective clubs and organisations including creating comprehensive strategies that align with clients’ objectives. We help individuals and organisations understand their true value.

Talent Management

We assist in identifying and building leadership teams that foster the right skills and culture, thus enabling talent to thrive in the best possible environment for individual performance.

Access to Capital

Drawing on our deep connections within the world of tech and sport, we facilitate clients to valuable opportunities and manage transactions across a range of sports assets, ensuring maximum value and successful outcomes.

Our Mission

Our mission is to empower sports organisations and individuals to shape and secure their future.

Our Values

Very simply, work with excellent people, execute even better work, and make a positive impact.

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